Meta Ads · Google Ads · GA4 · GTM · CAPI — full-stack performance marketing grounded in real data, built for EdTech audiences in Bangladesh and beyond.
Not a generalist. Every service listed below is something I’ve executed in production — with real budgets, real products, and measurable results.
Full-funnel campaign architecture — ACI, PMax, Demand Gen, App campaigns, and Meta App Install. tCPA & tROAS optimization from launch to scale. I don’t just run ads; I build systems that compound.
GA4, GTM (web + server-side), Meta CAPI, and UTM governance. If your data is dirty, every decision built on top of it is wrong. I fix that first, then scale.
TOF → MOF → BOF mapped to real user behavior — from install to activation to paid conversion. Built around CAC, LTV, and D7/D30 retention — not just click metrics.
Designed SOPs, approval frameworks, and KPI structures for managing external media agencies. Weekly report reviews, Work Order compliance, and data reconciliation from the client side.
Exam-cycle-anchored SMS campaigns — pre-result drops, registration deadlines, seat-limit urgency. Designed for EdTech’s unique conversion windows. Segment-first, not blast-first.
Hook frameworks, creative briefs, and performance scoring across Meta placements. Built for teams where the marketer owns both strategy and creative direction.
Every engagement starts with understanding what the data is actually saying, then building the strategy around that — not the other way around.
Tracking, account structure, creative, and funnel — find what’s actually broken vs. what just looks broken.
Segment-first, funnel-stage-aware plan. Budgets assigned to problems, not platforms.
Campaigns built to a brief. Every creative, copy line, and bid strategy has a reason.
Real attribution — GA4 + CAPI + platform data cross-referenced. No vanity metrics.
Double down on what works. Kill what doesn’t. Document the learnings. Repeat.
Built from the ground up — freelancing to agency to corporate leadership. Every phase taught something the next one required.
Lead end-to-end paid acquisition strategy across multiple EdTech products. Own full-stack performance marketing: Meta Ads, Google Ads (ACI / PMax / Demand Gen), GA4, GTM Server-side, CAPI, and SMS growth. Drive campaign strategy, budget planning, tracking infrastructure, and data-led optimization across the full funnel.
Managed full-funnel marketing strategy across multiple EdTech products. Led Meta, Google, and YouTube campaigns with focus on ROAS, CAC, and scale. Owned content strategy, branding, SEO, and marketing team leadership.
Initial role — paid campaigns on Meta, Google, and YouTube. CPC, ROAS, and CAC optimization from day one. Rapid promotion within 3 months.
Branding and digital marketing execution across client verticals. Facebook Ads-led growth strategy during the years when the platform’s ROI was at its peak.
International client base — SMM, paid campaigns, SEO, and remote HR/recruitment operations. Built the practitioner instincts that corporate roles rarely teach: accountability without a safety net, quality without supervision.
Online recruitment, HR coordination, and digital marketing support for a Canadian firm. The foundation — where SEO, content, and affiliate marketing were first learned, encouraged by client Nicolas Ouellet.
This is the actual working stack — every tool below is something I use in real campaigns or daily workflow.
He took over a struggling department in a fragile situation and handled it with full seriousness… There is no Friday, Saturday, 5 AM, or 1 PM for him — always available, dependable, and a fighter… I have never seen him break under pressure; this promotion is not a favor — he earned it fully.
From international freelance clients to long-term partnerships — consistent feedback across a decade.
A highly reliable collaborator. Communication was smooth, and MAK Reduan delivered beyond expectations. Trustworthy and skilled — a great choice for digital marketing services.
Working with MAK Reduan was a fantastic experience — exceptional skills, timely delivery, and outstanding results. Will definitely hire again for future SEO projects. Strongly recommended.
Excellent service — very patient, professional, and delivered exactly as promised. Highly recommended for top-notch digital marketing solutions.
If you’re working on EdTech growth, performance marketing, or tracking infrastructure — I’m open to conversations.
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